SHOTS HEARD is a rapid-response digital cavalry dedicated to
ROUND THE WORLD
Powered by Science.
Protecting Public Health.
We’re a private, thoroughly vetted, proudly evidence-based, rapid response network dedicated to combating anti-vaccine attacks on the social media pages, web sites, and review sites of providers, practices, hospitals, and whole health systems. If you stand up for vaccine science, we’ll stand up for you.
“They picked on the wrong group.”
In August 2017, our independent, physician owned practice, Kids Plus Pediatrics, produced a 90-second PSA on the power of the HPV Vaccine as cancer prevention. One month later, we suffered a coordinated, week-long, global attack on our practice, our Facebook page, our Twitter feed, our Yelp reviews, and our Google ratings.
The turning point of the attack came on Day 4, when two groups of defenders — one from attendees at the American Academy of Pediatrics NCE, one from the ranks of Physician Moms Group — came to our aid and helped us fight back. It seems that, like all bullies, anti-vaxx bullies lose interest in punching people when they start getting punched back.
And so an idea was born: we would, as part of our ongoing efforts to inform, inspire, educate, prepare, and defend providers and practices like ours, create, organize, and unleash an online digital cavalry like the one that came to our aid.
Which leads us to this effort: the Shots Heard Round the World rapid-response network.
Dr. Todd Wolynn, CEO, Kids Plus Pediatrics
Chad Hermann, Communications Director
Photo Credit: Jeff Swensen, LA Times
THe KIDS PLUS ANTI-ANTI-VAXX TOOLKIT
A full strategy guide to prepare for, defend against, and clean up after a Facebook anti-vaxx attack.
Another project to emerge from our attack is the Kids Plus Anti-Anti-Vaxx Toolkit, a comprehensive strategy guide that contains all the lessons we learned from fighting off our attack, and all the things we wish we’d known before it happened.
With a complete case study for context, plus a complete, step-by-step battle plan for what to do (and when and how to do it), the Toolkit provides everything you need to know to prepare for, defend against, and clean up after an anti-vaxx attack on your Facebook page.
REPORT AN ATTACK
Are you or your online presence under attack by anti-science, anti-vaxx terrorists? Do you know a provider, practice, hospital, or health system that is?
If so, report it now. We’ll sound the alarm, light the signal fires of Gondor, and send in the Shots Heard cavalry!